 | |  | Sela Traditional Sweet Company The business was founded in 1882 by Arthur and Elizabeth Roberts (Elizabeth is pictured on the left). It was originally a sweet shop based in Alfred Street West Bromwich, with a small kitchen at the back, where the sweets were made for sale in the shop. Roberts sweets soon gained a reputation for quality, so Arthur started distributing them to other shops locally on his horse and cart.
Arthur and Elizabeth had four sons, with the eldest, Thomas (pictured left), taking the helm at the sweet factory. Five successive generations of the Roberts family have kept faith with traditional methods and recipes, which still include cooking in open copper pans over naked gas flames. |
| Sela Cough Sela-Cough®, for Throat and Chest, is a very pleasant tasting, but effective, soft-centred lozenge invented by Tom Roberts in 1934. Sela-Cough® is still made using a special formulation of aromatic oils and flavourings which remains a secret to this day, having been passed down through successive generations of the Roberts family. This produces a lozenge with a unique combination of soothing properties and pleasant taste for which Sela-Cough® has become renowned. Even in today's modern, sophisticated marketplace, this fantastic combination of pleasant taste and high effectiveness is still unique, and has ensured that Sela-Cough® has enjoyed great popularity over the decades. |  |
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